The accounting profession is at an inflection point — and most firms aren’t prepared for what’s coming.
As AI and automation commoditize the core work of accounting firms, two filters will determine who survives: wisdom and price. Most firms won’t clear both. And the ones that do will still face a third challenge — building an experience so differentiated that clients and talent choose them over a sea of affordable, capable alternatives.
In this video, Drew Carrick breaks down five critical points from his Accounting Today article, “Experience: The Great Differentiator,” covering what the future of accounting firm strategy actually looks like and what leaders need to be building toward right now.
Read the article here: https://www.accountingtoday.com/opinion/experience-the-great-differentiator
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