Experience: The Great Differentiator

Published on27 July 2026

The accounting profession is at an inflection point — and most firms aren’t prepared for what’s coming.

As AI and automation commoditize the core work of accounting firms, two filters will determine who survives: wisdom and price. Most firms won’t clear both. And the ones that do will still face a third challenge — building an experience so differentiated that clients and talent choose them over a sea of affordable, capable alternatives.

In this video, Drew Carrick breaks down five critical points from his Accounting Today article, “Experience: The Great Differentiator,” covering what the future of accounting firm strategy actually looks like and what leaders need to be building toward right now.
Read the article here: https://www.accountingtoday.com/opinion/experience-the-great-differentiator

CPAClub is an advisory firm offering CPA firms with an assortment of technology, transformation, change management, and compliance solutions; these include quality control implementation, quality management monitoring, CTAPP reviews, EQR support, peer review support, education and training, and business process performance and improvement.

For more information on CPAClub, check out our website: cpaclub.cpa and connect with us on LinkedIn at www.linkedin.com/company/cpaclub

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