Bia Fernandes

Vice President
Big 4 Years
0
Industry Years
0
CPAClub Years
0
Cumulative Years
0

Profile

At CPAClub, Bia Fernandes is dedicated to enhancing the member experience, ensuring finance and accounting professionals have access to the expertise, resources, and strategic support they need to succeed. With over 20 years of experience in public accounting, sales execution, and marketing strategy, she has helped organizations across industries navigate technical accounting, compliance, and financial challenges with confidence.

A former Big 4 financial professional at PwC, Bia understands the high-pressure demands, regulatory complexities, and operational challenges that finance leaders face. She provides results-driven solutions that streamline processes, improve reporting accuracy, and drive business growth. She has supported companies with SEC filings, GAAP compliance, and financial statement accuracy, ensuring strong financial oversight. Her expertise extends to technical accounting and compliance. She has also helped companies optimize accounting processes, enhance financial performance, and integrate specialized resources to maximize efficiency.

Bia is a collaborative, solutions-focused leader who prioritizes long-term success for CPAClub’s members. She takes pride in building trusted relationships and delivering high-impact financial solutions that make a real difference.

Experience

  • CPAClub, Vice President Member Experience, 2025 – Present
  • Clarity Consultants, Director of Enterprise Accounts, 2019 – 2023
  • Resources Global Professionals, Director of Client Development, 2014 – 2019
  • Previous Roles at Edwards Lifesciences, Taco Bell Corp, PwC

Certifications & Affiliations

  • CPA, California – Inactive

Activities & Awards

  • CPAClub Member Experience Captain
  • Toastmasters, President Chapter and VP of Membership
  • National Charity League Member
  • Alzheimer’s Association Liaison

Specialties

  • Member Experience & Relationship
  • Marketing & Growth Strategy
  • Solution-Oriented Advisory
  • Public Speaking & Thought Leadership

Education

  • University of California, Santa Barbara, Bachelor of Arts, Business Economics & Accounting

Fun Facts

Favorite Adventure

Hiking Half Dome with my husband—zero preparation, no gloves…a mix of epic and terrifying!

Favorite Event

Concerts with my daughter! Our latest? Zach Bryan and Taylor Swift—we sang our hearts out!

Favorite Sports

Watching my son play basketball—nothing beats a fast-paced game and a buzzer-beater!

Favorite Book

Breaking the Habit of Being Yourself by Dr. Joe Dispenza—a game-changer for personal growth and mindset.

Favorite Vacation

Exploring Japan, with the highlight being an overnight stay in a Buddhist temple and Hawaii, where we swam with sea turtles and jumped into hot springs.